What Is Make?
Make (formerly Integromat) is a visual automation platform that lets you build complex multi-step workflows connecting over 1,800 apps through an intuitive drag-and-drop canvas. Unlike linear automation tools, Make supports branching, loops, error handlers, and data transformation functions — making it suitable for sophisticated automations that simpler tools can't handle.
Make (formerly known as Integromat) is a visual workflow automation platform that connects apps and automates repetitive processes without coding. Unlike Zapier's linear trigger-action model, Make uses a visual canvas where you build scenarios — branching, looping, multi-step automation workflows that can handle complex conditional logic and data transformation. The platform connects to over 1,800 applications including Google Workspace, Slack, HubSpot, Shopify, Airtable, OpenAI, and virtually any tool with an API through its HTTP module. Make is known for its exceptional value — the free tier includes 1,000 operations per month, and the Core plan at $9 per month provides 10,000 operations. This makes it significantly more affordable than Zapier for equivalent automation complexity. Make is popular with marketing operations teams, agencies, developers, and technical business owners who want powerful automation without writing code. Its visual scenario builder handles data mapping, error management, and complex conditional branching that simpler automation tools cannot replicate.
Make's free plan is one of the most capable free automation tiers in the market, providing 1,000 operations per month and access to all app integrations without credit card or time limit. For users who exceed the free limit, the Core plan at $9 per month provides 10,000 operations — a significant jump. Pro at $16 per month offers 10,000 operations with additional features including full execution history and priority support. Teams at $29 per month adds team workspaces and collaboration. Applying the coupon code AIPRICERADAR when upgrading to any paid plan receives a discount on your first billing period. Annual billing saves approximately 20 percent compared to monthly rates. For technical teams replacing Zapier with Make to reduce automation costs, the savings are substantial — equivalent Make plans cost 2 to 4 times less than Zapier with comparable functionality for complex multi-step workflows.
Who it's for: Make is ideal for marketing operations teams, growth hackers, technical founders, agencies managing automation for multiple clients, and anyone running complex multi-step workflows that require branching logic, data transformation, or looping. It suits users comfortable with logical thinking who want more automation power than simple trigger-action tools, without writing code.
Key Features
- 1,800+ app integrations
- Visual drag-and-drop canvas builder
- Advanced logic: routers, iterators, aggregators
- Data transformation and filtering
- Webhook and API triggers
- Detailed execution history and error handling
How to Use the Make Coupon Code
Make Pricing Overview
| Plan | Price | Best For |
|---|---|---|
| Free | Free | Individuals & light usage |
| Core | $9/mo | Individual developers |
| Pro Best Value | $16/mo | Teams & power users |
| Teams | $29/mo | Growing teams |
| Enterprise | Custom | Enterprise & custom needs |
Alternatives to Make
Not sure if Make is right for you? Here are the top alternatives:
Frequently Asked Questions
The current Make coupon code is AIPRICERADAR. Use it when upgrading from the free plan to any paid subscription to receive a discount on your first billing period. Make also runs promotional offers periodically. Annual billing on all paid plans saves approximately 20 percent compared to monthly billing. Make's free plan is available indefinitely with 1,000 operations per month and no time restriction, giving you time to evaluate whether the platform fits your automation needs before committing to a paid tier. For most individual users and small teams, the free plan covers initial automation workflows while you build confidence with the platform.
Make and Zapier are both powerful automation platforms, but they have meaningful differences. Make's visual canvas builder supports more complex workflows with branching logic, loops, data aggregation, and error handling than Zapier's linear trigger-action model. Make is significantly more affordable — the Core plan at $9 per month with 10,000 operations compares to Zapier's Starter at $19.99 per month for 750 tasks. For complex multi-step automations, Make is generally more powerful and cost-effective. Zapier is easier to learn for non-technical users and has broader instant trigger support across its app library. Teams that build simple linear automations often prefer Zapier for its simplicity. Teams that build complex data workflows with conditional logic typically choose Make for its power and value.
Operations in Make are the individual module executions in a scenario run. Each time a module (a single app action or step) runs, it consumes one operation from your monthly allowance. A scenario with 5 modules uses 5 operations per run. If that scenario runs 100 times per month, it uses 500 operations. The trigger module that watches for new events counts as one operation per check depending on the trigger type. Some modules have special counting rules — routers, filters, and aggregators count differently. When planning your operation usage, count the modules in your most frequent scenarios multiplied by their expected run frequency to estimate monthly consumption. The free tier's 1,000 operations per month supports straightforward automations running a few times per day.
Make offers a permanent free plan with 1,000 operations per month, access to all 1,800+ app integrations, 2 active scenarios, and 15-minute minimum scheduling interval. There is no time limit on the free plan. The free tier is genuinely useful for low-frequency automations — syncing a form response to a spreadsheet once per hour, creating a task from an email, or posting to Slack when a specific event occurs — that don't require many monthly operations. Common upgrade triggers are exceeding 1,000 monthly operations, needing more than 2 active scenarios simultaneously, or requiring faster trigger intervals than 15 minutes for time-sensitive workflows.
Make connects to apps through pre-built modules that integrate via each app's official API. For apps with native Make integration (1,800+ apps), connection requires authenticating your account within Make — typically OAuth for popular apps or API key entry for simpler integrations. For any app without a native Make integration, the HTTP module enables connecting to any REST API directly using raw HTTP requests, effectively extending Make's reach to any web service with an API. Webhooks allow external apps to trigger Make scenarios by sending data to a unique Make webhook URL. This combination of native integrations, HTTP, and webhooks makes Make compatible with virtually every modern software tool regardless of whether a specific module exists in Make's library.
Make replaces most automation tasks that would otherwise require scripting. For operations like data transformation, conditional logic, API calls, file processing, and multi-system data synchronization, Make's visual builder handles complex workflows without code. There are limits — very custom data processing, machine learning tasks, or automation requiring advanced programming constructs may still need code. Make includes a Code module that allows running JavaScript or PHP within a scenario for custom logic that the visual builder cannot express. This hybrid approach lets you write minimal targeted code when needed while handling the majority of the workflow visually. Make is commonly used by technical non-developers who are comfortable with logical thinking but prefer visual tools over writing full applications.
Make and n8n are both visual automation platforms, but n8n is open-source and can be self-hosted for free. n8n has a stronger technical profile — it's more commonly used by developers and DevOps teams who want full infrastructure control. Make is a cloud-hosted SaaS with a more polished consumer-facing interface and a broader library of pre-built app modules. For businesses with data privacy requirements that prevent cloud automation tools, n8n self-hosted is the better choice. For teams wanting the fastest setup without server management overhead, Make's cloud platform is more accessible. Pricing comparison: n8n's cloud plan starts at $20 per month for 5 active workflows; Make Core at $9 per month is more affordable for teams without self-hosting capability.
Make scenarios can run as frequently as every minute on paid plans. The minimum scheduling interval is 15 minutes on the free tier, 5 minutes on Core and Pro plans, and 1 minute on Business plans and above. For event-triggered scenarios using webhooks or instant triggers, Make processes incoming triggers in near real-time — typically within seconds of the trigger event. For scheduled scenarios polling for new data (checking a Google Sheet for new rows, for example), the interval setting determines how often the scenario checks for new items. If real-time automation is required — responding to events within seconds — use webhook triggers rather than scheduled polling for the fastest possible response time.
Make integrates natively with over 1,800 applications including Google Workspace (Gmail, Drive, Sheets, Calendar, Docs), Microsoft 365 (Outlook, Excel, Teams, SharePoint), Slack, Discord, Notion, Airtable, HubSpot, Salesforce, Pipedrive, Shopify, WooCommerce, Stripe, PayPal, Mailchimp, ActiveCampaign, OpenAI, Anthropic Claude, AWS, GitHub, GitLab, Jira, Asana, ClickUp, Trello, Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Zoom, Calendly, Typeform, and thousands more. The HTTP module and Webhook modules enable connecting to any API-accessible service not in the native library. Make regularly adds new app integrations, and the combination of native integrations plus API modules means there are very few automation scenarios Make cannot technically execute.